Creativity gives your business a huge advantage over your competition by propelling innovation forward and while this may sound like hyperbole, I want to assure you it’s not. Just creating an intention of embracing creativity gives you a step up, you see, most businesses give creativity lip service or totally ignore it altogether.
You’re Either Creative or You’re Not
This is one of those myths that can stop business growth in its tracks. If you see creativity as a set of tools that allows people to connect different ideas together to create or innovate something out of the box, or to produce something different than what your competitors are doing than yes, creativity can be nourished in individuals and management teams. This is especially easy to notice in a team setting where you start with a group of individuals all going is their own direction but after you embed a process like Generative Dialogue the group starts to produce on a deeply collaborative basis.An essential aspect of creativity is not being afraid to fail. Edwin Land Click To Tweet
Empowering your teams and employees on the Creativity Expands Business road may best be implemented doing something as simple as going on field trips.Yes I just wrote “field trips.” Create groups of 5 or 6 employees and send them out to a destination for a half or even a full day once a month. The destination on the Creativity Expands Business road might be a number of places such as museums, hiking trails, carnivals, a soup kitchen to volunteer at, a race track, or a myriad of other out of the ordinary places or events. Make sure they have their cell phones and each takes lots of pictures or short videos, maybe one person can be designated to be the narrator and create audio interviews during the journey.
What’s the point of all this? The point is to engage your employees in growing the company by giving them opportunities to come up with new ideas and directions the company might go in. The more you value what they think the more they will think, and the more you send them out to search for inspiration the more they will be inspired. I’m sure I don’t have to tell you what happens when your employees become more inspired, but I will. The more your employees and management travels on the creativity expands business road the stronger and more flexible their creative chops will become.“We have to continually be jumping off cliffs and developing our wings on the way down.” Kurt Vonnegut Click To Tweet