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The Starting Point of Everything

power of intention

The Power of Intention

This past weekend, I was chatting with my friend and business partner, Jacky Voncken. She was preparing a design block for a workshop she is delivering to the younger generation of a large organization in the Netherlands.

Having viewed the Elements videos on Generon’s website, Jacky asked me, “Which 3-minute video would you recommend for these youngsters?” Without hesitation, I answered, The Power of Intention. Jacky asked me why? I shared with her that our “youngsters” live in a faster world – a VUCA world. For me, intention allows for a moment of mindfulness – a pause in a chaotic world where one can align and commit to what one is doing and why one is here – crating one’s destiny vs. being “automatic.” Intention accesses a deeper place in people. If people were to be more mindful of their intentions, how would their lives be changed? How would they lead differently? How does the conscious choice of being intentional and the power that brings to an individual impact one’s life and the lives of others?

I shared an experience with Jacky I had a week prior. While in Houston, I learned about a safety program being delivered in one of our client systems. Our client is in the oil and gas industry; so safety is obviously a value that holds great importance for this company. When I learned about the content of this program, I immediately understood how the power of intention plays a role in shifting employee mindsets around safety. In considering safety as not simply a box on the checklist but instead a value that involves the care and concern for every employee in this system, the power of intention brings with it possibility. Simply put, the intention of having an injury, incident free project vs. “I cannot imagine an injury, incident free project” moves one from limitation to allowance. With intention comes allowance. With allowance comes possibility. With possibility comes creation.

∞ ∞ ∞

The Power of Intention is probably best known through Dr. Wayne Dyer. Affectionately known as the “Father of Motivation”, Wayne Dyer describes intention as “a field of energy to which every person is connected — that is: every one of us is able to harness its infinite potential.” In his teachings, Dyer’s message is empowering, simple and clear: “When you change the way you look at things, the things you look at change.” In the example of the safety program, once people changed the way they looked at their projects (containing injuries and incidents); their projects changed (injury and incident free).

Everything that happens in the universe begins with intention. Intention is the starting point for everything. In sharing his views about intention, Deepak Chopra references the Vedic scriptures: “You are what your deepest desire is. As your desire is, so is your intention. As your intention is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.” I mention this because the Vedic scriptures came up in a conversation I had just three days ago while talking with a CEO in the banking industry.

Born in India, this CEO shared his biggest take away from his reading of Joseph Jaworski’s book, Synchronicity: Commitment.

While I am certainly no expert on the Vedic scriptures, what I understand of them is that there are four purposes — natural duties, really — for human existence: Enjoyment, Prosperity, Rectitude and Liberation. It is through wholehearted commitment to performing these natural duties that the fulfillment of one’s own potential can be achieved.

It is through intention – deep, meaningful commitment – that things and situations are created. Through commitment, doors open. Once your mind and heart are truly dedicated, few things can get in their way.


  1. Bill Fox on October 29, 2014 at 1:20 pm

    Nice post and stories Susan. Intention is indeed very powerful. I set an intention five years ago to impact how organizations transform. It has transformed me and my work in unimaginable ways.

  2. Susan on October 29, 2014 at 6:16 pm

    Thank you so much, Bill, for your comment. And I am very happy to learn how intention has played a role in impacting your life in unimaginable ways. Much gratitude for your sharing.

  3. Katja on November 20, 2014 at 12:31 am

    Dear Bill, thanks very much for sharing. In consideration to my current projects, the picture, and your comment; these will help me to make transparent that with intention the attitude and behaviour in a project can be influenced a lot . Thanks very much. Best

  4. Gerry Robinson on April 18, 2015 at 8:41 am

    A clear eyed, powerful, well explained perspective and belief system. I buy it because I’m living it for the first time.

    • Susan Taylor on April 22, 2015 at 5:57 pm

      Gerry, thank you so very much for your thoughtful comment. And good for you! So happy to hear this. Enjoy!

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