Generon International

Surfing in a VUCA World

Susan’s recent blog about the “VUCA World” we’re living in really struck home for me. Ever since we learned about that term in the interview in Houston, we’ve had occasion to use it as a quick way to focus on what’s most immediate to our clients: how to operate most successfully in this business environment.

Today’s business environment demands a new approach for success. Applying best practices from the past is important but insufficient. Organizations must learn to sense and actualize emerging futures – gain new knowledge constantly and act on that knowledge instantly. This is the essence of using Generon’s U-Process on a day-to-day basis. There is a societal blind spot about this process. It is seen as seemingly difficult and out of reach of the ordinary person. But nothing could be further from the truth. We are designed to be able to do this – but our capacity to do so is socialized out of us at an early age – from just after Kindergarten on.

What’s necessary now is to shift society’s belief systems and begin to trust our natural gift for accessing new knowledge. One way to do this is to point to the experience of highly successful artists who speak of this capacity constantly. Hardly a week goes by when I see an article or hear an interview of a famous artist who casually alludes to their experience of tapping into the source of new knowledge. Here are a few examples:

This way of creating new knowledge must become the “new normal” for the most successful firms to stay on top.